Event Marketing for Digital Nomad Entrepreneurs: How to Leverage Events for Your Business Growth
Too many digital nomads make the mistake of thinking that they don't have time to attend events. But I've found that attending events is a great way to meet new people, learn about new businesses, and expand my network—all while working on my laptop. In this post, we'll walk through some of the best ways for digital nomads like yourself to take advantage of event marketing and build your business at the same time.
Why events are great for marketing your business.
Events are a great way to meet new people and make connections. It's also a great place to learn new things, which can be applied back into your business. If you're looking to get exposure for your brand, events will help with that as well!
Events can help build your brand by giving you an opportunity to connect with influencers in the industry or other businesses that may be interested in collaborating with yours.
Finding the right event for your brand.
Now that you know what kinds of events you want to attend, it's time to start looking for them. Here are some tips on how to find the right event for your brand:
Relevance - The most important thing is finding an event or conference whose topics are relevant to what your business does. You can do this by looking at their website and seeing if it mentions any keywords or topics that relate directly with what your business focuses on. If they don't mention anything related at all, then maybe this isn't the right place for you!
Audience - Next up is finding an audience that fits into who your target market is (or could potentially become). If there isn't any overlap between who attends an event and those who would be interested in learning more about what it offers, then this may not be worth attending after all!
Building a good-looking booth.
You want to make sure that your booth is eye-catching, but you don't want to spend a lot of money on it. Here are some things to consider:
What do you want people walking through the event to see? If you have a physical product, then put it front and center in your booth. If not, consider using imagery or videos as an eye-catching way for people passing by your spot to learn more about what you do.
How can you stand out from other exhibitors? Consider incorporating one or two unique elements into your space--for example, I once saw an artist who had incorporated her work into her booth design so that when someone walked past they could see how she created her pieces right there in front of them (and also get excited about buying one).
Getting the most out of social media at events.
Social media is a great way to get your name out there and build your brand.
It's also a great way to connect with other attendees at events, who are likely to be interested in what you do. You can use the event hashtag on Twitter or Instagram, for example, which will help people find you!
If you're not sure how exactly social media works (or if it's even something that interests you), check out this guide from Buffer for more information: https://blog.bufferapp.com/social-media-guide
The benefits of participating in conferences and summits as a speaker or panelist.
You get to share your expertise.
You can build your personal brand.
You can attract new customers, who will become loyal fans of yours and buy from you again in the future.
You may be able to meet other people in your industry who can help grow or improve on what you're doing, and vice versa--they might share some insight with you that they've learned over time that could benefit both of them!
Participating in conferences allows for a lot of feedback on how well the presentation went as well as how effective it was at communicating information about what makes up an effective digital nomad business (or any other type).
There's a lot that digital nomads can learn from attending events, especially if they plan ahead.
Events are a great way to learn and network.
As a digital nomad, you have access to the entire world as your classroom. You can learn about new cultures, languages and business practices by attending events hosted by local communities or organizations that cater specifically to digital nomads (e.g., Meetup groups). You'll also get the chance to meet other entrepreneurs who may be able to help you with your business or give valuable feedback on what works well in their own ventures.
Events are an excellent way of building relationships with media outlets too! If you want more exposure for your brand but don't have time for traditional marketing strategies like cold calling or emailing reporters directly then consider speaking at conferences where there will likely be members from local newspapers who attend these types of events regularly since they provide great opportunities for networking between speakers/sponsors who share common interests such as entrepreneurship while providing opportunities for advertisers looking for exposure within their target audience demographic groups without having too spend much money upfront costs because most times all expenses associated w/these activities including travel expenses paid directly by organizers themselves so essentially no cost involved whatsoever except maybe lodging which usually isn't very expensive anyway depending upon location chosen."
Events are a great way for digital nomads to get in front of their target audience and make new connections. They're also an opportunity for networking and learning from other entrepreneurs who have already been successful. If you're thinking about attending an event soon, use these tips to ensure that your time there is productive!
