Bootstrapping Your Digital Nomad Startup: How to Build a Business without External Funding
You're a digital nomad, and you want to start your own business. You know that bootstrapping is the way to go—after all, you've been dabbling in side hustles for years already. But what's the best way to build up your fledgling startup? Is there a tried-and-tested formula for success? Yes! And this is it!
Get your product out there
Now that you have a product, you need to get it out there. This is where many digital nomads fail to meet their potential. They spend months or years building something great only to never show anyone what they've built.
The best way to get feedback on your product is by getting people using it as soon as possible--don't wait until everything is perfect! The sooner someone uses your product, the sooner they will tell you what needs improving (and often times this means changing direction entirely). This can be frustrating but remember: no one knows what users want better than actual users themselves!
Getting early feedback from potential customers can also help identify opportunities for partnerships down the road--if another company sees value in what you're doing and wants in on some deal action then why not partner up?
Find customers and market your product
Now that you have a product, it's time to find customers. The easiest way to do this is by talking to people in your network. If you have friends or family who would be interested in what you're selling, ask them if they'd be willing to pay for it. If so, go ahead and sell it! You might not make much money at first (especially if the price point is low), but it's still better than nothing--and will help build trust between potential customers and yourself as an entrepreneur who knows what he's doing.
If none of your friends are interested in buying from you yet (or if they've already bought), then there are other ways of marketing your product: social media advertising; blogging about topics related to your business; building relationships with journalists who write about similar things; using email marketing campaigns targeted towards specific groups of people who would likely want what
you're offering
Pick a niche, and then work your way into it
So, you've decided that you want to be a digital nomad and travel the world while making money. You're all ready to go out into the world and start building your own business. That's great! But how do you do it?
The first thing to remember is that when it comes down to it, there are no shortcuts. Starting an online business takes time--a lot of time--and there's no way around this fact unless someone is willing to give up their life savings (or even more) for an investment in your idea. If someone promises otherwise, run away fast as possible!
However if all this sounds like too much work for someone who just wants some extra cash without having their face buried in spreadsheets 24/7 then relax: there are plenty of ways around this problem by picking niche markets where competition has been reduced by saturation or newness of industry itself; such niches exist everywhere from SEO copywriters who specialize in helping businesses rank higher on search engines like Google through paid advertising campaigns (AdWords/Bing Ads), all the way down through freelance writers specializing in niche topics such as veganism or gluten-free diets...
Make things simple for customers
I'm going to take a moment to talk about the customer's experience. You see, it's easy to get caught up in the details of building your product and forget that you're building it for other people. The more complicated or confusing your product is, the less likely customers will feel like they can use it effectively.
When you're bootstrapping your digital nomad startup, make sure everything is simple: from how easy it is for customers to understand what your business does (and how much value they'll get) all the way down through return policies and repair procedures; if there are steps involved in using/buying/returning/repairing/upgrading any part of what you offer--get rid of them!
Make sure you're getting the most out of your partnership with the client
Make sure you're getting the most out of your partnership with the client.
If they have a good relationship with their customers, they'll probably be open to letting you use customer service as an extension of your team. For example, if one of your clients has a blog where they post content related to their industry and share it on social media, ask if there are any opportunities for cross-promotion--you could run ads on their site or give them discounts in exchange for mentioning your product in an article or blog post.
Calculate the true cost of doing business in a particular region or country.
When you're bootstrapping your digital nomad startup, it's important to understand the true cost of doing business in a particular region or country. This is because there are many hidden expenses that can add up quickly:
Food and drink are often more expensive than you might expect in some places. For example, I once lived in Thailand where a lunchtime meal would cost me $2 USD--but if I wanted a cup of coffee at Starbucks (which is everywhere), it would cost me $5 USD! That's an example of something that may be cheap in one place but expensive in another.
Transportation can also vary greatly depending on where you choose to live. In some places like Colombia or India where I've traveled before for work purposes, taxis were cheap enough so as not to bother taking public transportation; but other times like when visiting New York City recently for example...there wasn't much choice but taking taxis everywhere since Ubers were ridiculously expensive compared with taxis themselves!
As a digital nomad, you can bootstrap your way to success in entrepreneurship.
As a digital nomad, you can bootstrap your way to success in entrepreneurship.
Bootstrapping is a great way to start a business because it's done anywhere and by anyone. You don't need external funding or an office space; all you need is a laptop or smartphone and an internet connection! The only limitation for bootstrapping is that it's not always easy; as the name implies, there are no shortcuts when starting from scratch with nothing but sweat equity.
You don't need to be an expert in everything, and you don't have to have millions of dollars to start your own business. All it takes is a little creativity, some hard work and dedication - plus the willingness to take risks!